About Us
Learn about our team, ethos and philosophy.
Our Story
Core Stories™ was founded by husband and wife team Carolyn Shadrach and Mats Rudels. We’ve chosen to keep the team small and nimble. Unlike many agencies that prioritize growth at any cost, we took a different approach.
We’ve chosen to keep the team small and nimble. This allows us to pivot to market demands quickly and easily. Each project is unique and has different requirements for fulfillment. As such, we bring on industry-leading cinematographers, directors of photography, sound engineers, and video editors to bring each project to life.
This flexibility allows us to approach each project uniquely and hire the best talent for the job without any unnecessary overhead. As a result, we can deliver better videos, quickly and at a fraction of the cost of video agencies.
How we serve our clients
We prioritize a close collaboration with our clients to deliver optimal outcomes for their businesses. Our satisfaction lies in offering focused attention, rather than spreading ourselves thin across numerous projects simultaneously. This approach allows us to delve deeply into each client's operations, gaining insights into their sales funnel, unique value propositions, target audience, and beyond.
While the potential uses of videos are endless, our focus is on the ones that drive revenue. Our goal is to identify the key factors that can monetize video for your business. Together, we'll uncover the most significant opportunities that video can offer, fueling your business growth.
Proudly serving Madison, WI
We've been empowering businesses and individuals to transform their visions into captivating realities through our top-notch video production services. Our track record boasts numerous successful projects, and we take pride in leading the way in industry trends and technologies. With our unwavering dedication and love for video production, we're committed to delivering exceptional, high-quality results that consistently exceed expectations.
Our Clients
We partner with ambitious business owners who hunger for expansion, envisioning businesses that are not only better and stronger but also have a broader reach, impacting more lives.
Our firm firmly believes in the potential for every business to thrive with smarter marketing strategies. We collaborate with businesses that share this conviction, taking proactive steps to enhance their brand communication. Our usual clients encompass business owners, internal marketing teams, and external agencies entrusted with the marketing/communications of the brand.
Some of the industries we work with include:
Doctors, chiropractors, lawyers, and wellness specialists
Consultants, coaches, public speakers, and independent contractors
Construction, production, and contracting companies
SaaS, app, tech, and software companies
Local hubs, such as dance studios and community associations
E-commerce brands (both online and offline)
Our Values
Creativity: We use our imagination to produce unique and engaging videos.
Collaboration: We value teamwork and work closely with clients to ensure the best possible work.
Quality: We maintain high standards in every project and video that we produce.
Innovation: We’re always evolving, looking for new and innovative ways to tell stories.
Transparency: We communicate openly throughout the entire production process.
Responsiveness: We deliver high-quality videos on time and more importantly, on budget.
BEAUTIFUL VISUALS. POWERFUL STORY.
We’re not your typical production company.
For starters, we don't offer a million different types of videos. Our motto is "Less, but better", and our focus is on building high-performance videos that can elevate your brand & business. This allows us to specialize, streamline and execute your video campaigns without the overhead.